Creating Accessible Social Media Content: Designing for Connection and Inclusion

Presented on July 16, 2025 at 12pm ET

Presenters: Leilani Mason, Solutions Engineer & Anthony Priore, Digital Marketing Manager

Social media is a powerful space for connection, marketing, and storytelling. But too often, people with disabilities are unintentionally excluded. Making accessible social media content is a smart choice as it can also expand your reach and impact.

In this practical webinar, we’ll share actionable strategies to help you create accessible content across major social media platforms, including Instagram, Facebook, X, and more.

You’ll learn:

• How to write effective alternative text before posting.
• Tips for creating accurate video captions.
• How to optimize color contrast in images and graphics.
• Considerations for video accessibility (including flashing visuals and cognitive accessibility).
• How to structure hashtags for better readability.
• Accessibility pros and cons of social media scheduling tools like Hootsuite and LinkedIn’s scheduler.
• How to use AI as an accessibility aid and why you can’t fully rely on it.

We’ll also highlight the accessibility features built into each platform and share where you need to go beyond those built-ins to deliver truly inclusive content. Whether you’re a content creator, marketer, or accessibility advocate, this session will equip you to make social media a more welcoming space for all.

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