Practical Steps to Deter and Win Web Accessibility Lawsuits

Presented on October 8, 2024 at 12pm ET

Presenter: Aaron Farber, Senior Accessibility Platform Consultant

Web accessibility lawsuits have become a reality of running an e-commerce site on the web.

The average case costs between $20,000 – $50,000. Plus there’s opportunity cost; responding to the case interrupts your business’s roadmap.

This webinar looks at web accessibility from the perspective of an e-commerce retailer.

Attendees gain a clear sequence of steps to deter and “beat” accessibility lawsuits.

This webinar answers the most important questions e-commerce sites have about web accessibility lawsuits:

• Why are some e-commerce retailers targeted more than others?
• How do these cases start? What claims do they generally make?
• What to do if our business receives a complaint? What should we ask for in return e.g. remediation timelines?

Web accessibility lawsuits are unpredictable. Learn the steps to reduce the likelihood and cost of one.

This October, let’s start this journey, one step at a time. It’s a gradual process, addressing a set of issues each cycle or a pace which suits your organization.

With TPGi’s clear, well-defined plan for e-commerce retailers, in ONE YEAR, you can have an accessible e-commerce site that is delivering a high-quality user experience for all. TPGi provides leadership, tools, and resources for each step.

But don’t focus on TPGi. (Ok Please Do!) Focus on the vision and the practical steps in the plan and take them back to your team.

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